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Smartest Guys in Marketing


May 10, 2017

How many times have you been pressured into doing something you don’t want to do and enjoyed the process or outcome? More than likely never because it goes against your natural instinct.

Sales is the lifeblood of any business but do not mistake it with ‘selling’.

They’re polar opposites as you’re going to find out in today’s packed episode. Chris and Taylor hold different beliefs than most when it comes to selling and gaining the trust of their prospects.

Show Highlights:
-Two key factors to gain a prospect’s trust in you and your service (3:00)
-The biggest secret when it comes to’ selling.’ HINT: It’s not even a secret (3:20)
-Five main reasons why you can’t close deals (6:00)

Push and Pull
In any situation in life, you’ve got two choices when deciding what you want to do. You can either be ‘pushed’ into doing something you don’t want to do. Or you can be intrinsically ‘pulled’ towards something that sings to you like a sweet melody.

When it comes to selling, most people try and ‘push’ their prospects and manipulate them into doing something they aren’t intrinsically motivated to do. Chris quotes ‘You should never think about the outcome or selling to your prospects’. Instead, focus on asking questions and figuring out how you can help that person seeking guidance.

Being the doctor and diagnosing a prospect’s problem is just one of the things you should focus on to enroll more high ticket clients without the need for selling.

Want to Hear More?

Well you’re gonna have to tune in and make sure you listen in from 6:00 for the other four reasons. Follow what the guys tell you and you’ll never have to sell again. There’s a reason they call themselves ‘The Smartest Guys In Marketing’.

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