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Smartest Guys in Marketing


Apr 19, 2017

Entrepreneurs and Business Owners assume the more choices they offer, the more likely customers will invest in their product or services - and this couldn’t be further from the truth.

On today’s show, the guys shed some light on why you should be focusing on simplicity and clarity rather than adding more to what you’re already offering.

The ‘Why More Is Better’ Scam

It’s a blatant lie that everyone’s falling for and it’s costing you a lot of your hard earned money and valuable time.

Show Highlights:

  • The reason why having multiple offers in your business is actually costing you money 2:40
  • Why people overcompensates their offers with ‘weak’ bonuses 5:00
  • Something that’s possibly more important than your ‘to do’ list 7:00
  • One thing people will pay huge amounts of money for (and it’s not more information) 9:20

Focus
Chris and Taylor are of the strong belief that there’s only a handful of activities in your business that you should be focussing on that actually work. Trying to be everything to everyone - becoming the ‘jack of all trades master of none’ is where the majority of business owners fail.

Once you know what the biggest single problem you can solve, you should be focussing all your time and energy into executing on that. Become the specialist rather than the generalist.

Clarity
The value no longer lies in more information. In fact, information is now a commodity. You can practically solve all your problems using Google. But what people are really seeking is something that’s crystal clear and easy to understand.

Being able to offer one specific solution to one specific problem is where the value is hidden. In fact Chris and Taylor took their first business to 100k per month in less than 6 months using just two offerings.

But most people are simply afraid of slimming down their offer. What they’re failing to realize is what actually happens when you do this.

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