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Smartest Guys in Marketing


Jun 19, 2017

No matter what business you’re in, content is still king. Being able to create and share valuable content with your market is the fastest way to build relationships and trust.

Yet so many people struggle with coming up with great content ideas. With an infinite amount of ways to create content, which should you choose?

In today’s Traffic and Funnels ™ episode, Chris and Taylor simplify it to just three ways to generate great content that connects with your market.

Show Highlights:
-Why playing the Mad Max soundtrack helps you create engaging content (2:50)
-Why you shouldn’t tell your market how to fix their problem (3:30)
-What your biggest problem actually is - and it’s not what you think it is (4:10)
-What to do when your business systems ‘eventually’ break (9:45)

Play to Your Strengths
One rule Chris and Taylor live by when creating content is using methods that suit them. If you’re more confident on video, and know you can create powerful videos that grab your markets attention, why would you consider using the written word? Having a mix of content is great but keep in mind what your true strength is.

Robots & Humans
Your market isn’t robots. Believe it or not, they’re real people, experiencing real emotions and situations. Whether it’s the daily school run or your local Starbucks has a broken coffee machine - talk about it. The key to great content isn’t in the information - it’s in the connection as you’ll find out in today’s show.

For more free training & material, download our free "client bundle" here: www.TrafficAndFunnels.com/GIFT